- REL sells gold and diamond jewellery in retail through it's branded retail jewellery chain stores under the brand name of SHUBH Jewellers.
- SHUBH Jewellers is a house hold name in the South Indian state of Karnataka.
- SHUBH Jewellers has 80 jewellery showrooms across the state of Karnataka.
- SHUBH Jewellers has ushered in a retail gold revolution in India, by its's unique, revolutionary, customer friendly and transparent pricing model.
- SHUBH Jewellers offers some of the most practical and advanced jewellery designs suitable for Indian consumers.
- SHUBH Jewellers is a value for money proposition for price sensitive Indian consumers.
- SHUBH Jewellers is the only mines to consumer gold proposition in the world.