Infrastructure

Over the period of years, REL has built the finest infrastructure for manufacturing, marketing and distribution of world class jewellery.
 

 

Refining

REL has set up a gold refining unit at Rudrapur, Uttarakhand. The refining unit was operational in the year 2009. The peak-out capacity of the refining unit is to refine Four hunderd tonnes of gold per annum. 

Manufacturing

REL has set up a state-of-the-art jewellery manufacturing unit at Whitefield, Bangalore. The construction of the manufacturing unit was started in the year 2001 and completed in the year 2003. The factory has been specifically designed to suit the most demanding needs of jewellery manufacturing; special emphasis has been laid on security, minimizing Gold wastage and worker welfare. The peak out-put capacity of the factory is to produce Two hundred and fifty tones of world class jewellery per annum. The manufacturing facility is the largest jewellery manufacturing facility in the world.

            

Marketing

REL has established reliable international marketing network which has a reach in North America, Europe, Asia & Australia. REL also has set-up a domestic marketing network across most of the Indian states. In the international markets REL supplies to large scale whole sellers and has established relationships spanning over a long period of time with some of the largest jewellery names across the world. In the domestic market REL supplies to jewellery showrooms across the country. REL has a clientele of more than Five thousand jewellery showrooms in India. For domestic marketing REL has developed its specialized marketing team which caters to the needs of the clients.

Retail

REL has launched a Gold Revolution in the state of Karnataka and proposes to carry on the same all across India under the brand name of SHUBH JEWELLERS. REL has setup 75 retail jewellery stores across Karnataka at prominent locations. REL has created an exclusive set of designs to be sold at these showrooms. REL is also in the process of setting up five hundred retail jewellery stores across the five southern states of India under the brand name SHUBH JEWELLERS. REL has introduced a unique Associate model to set up its remaining stores.