SHUBH means auspicious. SHUBH is a very auspicious word in most of the Indian languages. SHUBH JEWELLERS (SHUBH) is an ambitious retail venture of REL. REL has conducted an extensive research across the country and as a result of the research, REL has developed an exclusive range of five thousand jewellery designs suitable for a cross section of Indian population. “SHUBH” will have presence across India in rural, semi-urban and urban areas. “SHUBH” will have four formats of stores starting from small rural stores to large urban stores. “SHUBH” will be positioned as a value-for-money brand, suitable for majority of geographical locations for a cross-section of Indian population. “SHUBH” would be a brand for masses and would be positioned as the family’s first choice for gold and diamond jewellery.
“SHUBH” would offer guaranteed purity of gold over a wide range of designs at the most attractive prices. “SHUBH” will be distinct and different from any other Jewellers or from any other brand of jewellery in the country due to the following differentiations.
- Guaranteed purity : “SHUBH” offers guaranteed 22cts purity gold jewellery, each piece of jewellery at “SHUBH” is guaranteed for absolute 22cts gold purity. “SHUBH” jewellery is guaranteed to pass hall marking standards of any country across the world. The diamond jewellery at “SHUBH” is made in guaranteed 18cts gold with VVS quality of diamonds in GH colour.
- Wide and exclusive range of jewellery : REL has designed an exclusive portfolio of Five thousand designs for “SHUBH”. This would be an exclusive range with designs representing the various geographical regions of India. The range has been developed after detailed research on local tastes and customs by leading jewellery designers. The range would be exclusive for “SHUBH” and would not be available anywhere else.
- Technological superiority : REL is technically the most advanced jewellery manufacturing facility in the world. REL has introduced many special features in it’s jewellery. The color, shine and tarnish resistance are the distinguishing features of “SHUBH” jewellery. REL has also laid special emphasis on the weight of the designs, the jewellery would be durable for a long term and would weigh less than similar designs available elsewhere. REL has conducted extensive research and has developed standardized findings and mountings for the jewellery which would ensure comfortfit and safety to the customers.
- Value for money : REL is the lowest cost jewellery manufacturer in the world. “SHUBH” offers guaranteed gold jewellery at value for money prices. “SHUBH” guarantees the lowest prices for it’s gold and diamond jewellery. The value for money proposition of “SHUBH” will be one of the most attractive feature to the clients, due to the availability of guaranteed jewellery at the lowest prices.
- Service : “SHUBH” offers international class service at all its showrooms. All the showrooms are connected online, which helps to serve the customers better. Any jewellery purchased at any store of “SHUBH” would be exchangeable at any other store of “SHUBH”. Apart from offering innovative schemes to the clients, “SHUBH” offers a lifetime buy-back guarantee of all its products at the prevailing gold prices. “SHUBH” also offers lifetime free wear and tear repair services on any of its jewellery.
One hundred “SHUBH” stores would be launched in the first phase in the four southern states of India, under the unique associate model with the jewellers. REL would expand the “SHUBH” presence to 450 stores across the country over a period of next five years.
REL is confident that “SHUBH” will emerge as every Indian family’s first choice for Gold and Diamond Jewellery. “SHUBH” will herald a revolution in retailing of Gold & Diamond Jewellery by its strong brand positioning based on it’s product and pricing strength and by reaching the masses in the most interior regions of India.