Facilities
Research & Development
Research and Development (R&D) is the core focus of the company. REL has an advanced R&D department comprising of senior designers, metallurgists, chemists and specialized artisans. Currently REL has sixty five people working in this division. The R&D division has developed several processes and systems for the gold jewellery industry which have become norms for the industry.
Since inception, the company had a clear objective to setup one of the world’s finest R&D divisions for the jewellery industry. R&D division was started on a small scale in the year 1991 which was then headed by the current chairman of the company. Starting with two people, this division has grown to become a global trend setter in the jewellery industry.
The primary objective of R&D division is to develop new concepts, designs, technology and to reduce the cost of production. The R&D division has developed several alloys to ensure malleability and ductility to the alloyed Gold which results in lower wastage of Gold in the production process. The specialized alloys also ensure better color, shine and tarnish-resistance to the jewellery. Chemists and metallurgists are constantly working towards upgrading the alloys.
The design division has developed some of the world’s finest jewellery designs. The designs are developed based on regular feedback from the marketing division. New designs are prototyped by senior artisans at the manufacturing facility and are then presented to the product committee which decides on the positioning of the designs.
R&D division also actively works towards developing new methods for mass production of jewellery. Due to the efforts of this division, the company has been able to achieve the highest production per person in the jewellery industry.
Constant efforts of the R&D, has enabled the company to achieve unique finish, color and shine for the jewellery. The R&D also works towards developing better findings and mountings which ensure comfortfit and durability to the consumer.