• Asian
• Western
• Diamond

Products

REL manufactures a wide range of jewellery. The R&D division tracks the changes in the jewellery markets, the changes are analysed and based on the analysis designers create designs.

The designs on the drawing board are prototyped by senior artisans. The products so created are displayed to the selection committee which decides on the inclusion of the products in the design portfolio. The existing design portfolio is also constantly monitored to eliminate out of trend designs. REL currently has a design portfolio of 29,000 active designs.

The design portfolio is divided in to three basic types of products :-

• ASIAN JEWELLERY
• WESTERN JEWELLERY
• DIAMOND JEWELLERY

these products are further divided into various categories and items. The entire product portfolio is digitized and each of the design bears a distinctive number. The R&D division has conducted extensive research in colour, finish, shine, size and durability of the products which has resulted in each of the products of REL being exclusive and unique. Each piece of jewellery undergoes a strict quality checking process and only after the certification by the quality control department the product is released for sale. REL absolutely guarantees the gold purity in each of its products.

The inventory division maintains inventory of the products based on the quantity suggested by the product division for each of the designs. Most of the products are available off the shelf. REL is capable of quickly responding to orders from its buyers.