“LAABH” means profit, “LAABH” is an auspicious word in most of the Indian languages. "LAABH Jewellers"(LAABH) is the first retail brand of REL. REL has established thirty “LAABH” showrooms across the country. “LAABH” showrooms are located at prominent locations in twenty three cities across India.
“LAABH” is the up-market brand of REL. “LAABH” would be urban centric with stores in cities with a population of more than one million. After a widespread and thorough research, REL has developed a range of three thousand exclusive jewellery designs to be displayed at “LAABH”. “LAABH” has introduced many distinctive features in the Indian jewellery market which would ensure a growing and a loyal customer base for “LAABH”. Even though an up-market brand “LAABH” would be a value for money destination. Due to the excellent backward integration strengths of REL, “LAABH” offers better jewellery at value for money prices. The following are the distinct differentiators offered by ‘LAABH” to it’s customers.
- Guaranteed purity : “LAABH” offers guaranteed 22cts purity gold jewellery, each piece of jewellery at “LAABH” is guaranteed for absolute 22cts gold purity. “LAABH” jewellery is guaranteed to pass hall marking standards of any country across the world. The diamond jewellery at “LAABH” is made in guaranteed 18cts gold with VVS quality of diamonds in GH colour.
- Wide and exclusive range of jewellery : REL has designed an exclusive portfolio of three thousand designs for “LAABH”. This would be an exclusive range with designs representing the various geographical regions of India. The range has been developed after detailed research on local tastes and customs by leading jewellery designers. The range would be exclusive for “LAABH” and would not be available anywhere else.
- Technological superiority : REL is technically the most advanced jewellery manufacturing facility in the world. REL has introduced many special features in it’s jewellery. The color, shine and tarnish resistance are the distinguishing features of “LAABH” jewellery. REL has also laid special emphasis on the weight of the designs, the jewellery would be durable for a long term and would weigh less than similar designs available elsewhere. REL has conducted extensive research and has developed standardized findings and mountings for the jewellery which would ensure comfortfit and safety to the customers.
- Value for money : REL is the lowest cost jewellery manufacturer in the world. “LAABH” offers guaranteed gold jewellery at value for money prices. “LAABH” guarantees the lowest prices for it’s gold and diamond jewellery. The value for money proposition of “LAABH” has impressed the customers and “LAABH” has already built an impressive base of clients across the country.
- Service : “LAABH” offers international class service at all its showrooms. All the showrooms are connected online, which helps to serve the customers better. Any jewellery purchased at any store of “LAABH” would be exchangeable at any other store of “LAABH”. Apart from offering innovative schemes to the clients, “LAABH” offers a lifetime buy-back guarantee of all its products at the prevailing gold prices. “LAABH” also offers lifetime free wear and tear repair services on any of its jewellery.
REL is confident that “LAABH” would be a brand to reckon with for gold and diamond jewellery , in the near future and “LAABH” would be able to capture a fair market share of the urban jewellery market of India. “LAABH” would be expanding it’s retail network to one hundred and fifty stores across the country in the near future.
“LAABH” showrooms are located at the following addresses :
AHMEDABAD- 1, Shahjanand Complex (Near Associated Petrol Pump), C.G.Road. Ph: (079) 26561168/ 26564432
- 16, 1st Floor, Nehru Shopping Complex, Lawrence Road. Ph: (0183) 5069500/01
- 145,Commercial Street, (Opp. Bata). Ph: (080) 25320823
- 9th Main, 4th Block, (Opp. Janatha Bazaar), Jayanagar, Ph: (080) 26533825
- 6th Cross, Sampige Road, Malleshwaram, Ph: (080) 23348302
- Sigma Mall, Cunningham Road
- Unit 3, Station Square. Ph: (0674) 2534881/823
- Muthoot Towers, M.G. Road. Ph: (0484) 2373689/ 2371293
New Delhi :
- M-44, Connaught Circus, (Opp. Shankar Market), Outer Circle. Ph: (011) 23415478/23415479
- J-108, Rajouri Garden Main Market Ph: (011) 25465434
- G-9 & G-10, Aggarwal City Plaza, M2K Complex, Sector 3, Rohini. Ph: (011) 32480808
- G – 13, Sector – 18, Ph: (0120) 2511512
- Shoppers Point, 2nd Floor, Fancy Bazaar. Ph: (0361) 2638789/ 2601664
- Shop # 1, Besides Sangeet Sagar, M.G.Road Secunderabad Ph: (040) 27848486.
- Royal Rattan, 7 M G Road. Ph: (0731) 2267355/2526240
- 54, South Block, Bahu Plaza. Ph: (0191) 2476565
- Bedi Bunder Road, P. N. Marg, Opp. Centurion Bank. Ph: (0288) 2757091/2
- 12E, Queen's Mansion, Park Street. Ph: (033) 22299694/22297901
- 75, Hazrat Ganj. Ph: (0522) 2200542
- 42 SCF, Upper Ground Floor, Sarabha Nagar Market. Ph: (0161) 5056406
- Moray Mahal, Linking Road (near Shoppers’ Stop), Bandra. Ph: (022) 26406056
- Basement-104, City Palace, Opp.N.P.Centre, New Dak Bungalow Road. Ph: (0612) 2207182
- 11, Kamla Arcade, JM Road. Ph: (020) 66031164
- 38, MG Road (near Bata). Ph: (020) 66031168
- Opp Swaminarayan Temple, Kalawad Road. Ph: (0281) 6533766
- Tanish Jewellers, Hari Singh High Street. Ph: (0194) 2474908
- 44 Alkapuri Arcade, Opp Welcome Group Hotel, R. C. Dutt Road Ph: (0265) 3052222
- D 58,/ 53-54, Yath Yatra Crossing, (0542) 3092413/ 3956262
- 6, Dwaraka Plaza, Dwaraka Nagar. Ph: (0891) 5563748/ 2762590