About us
Infrastructure
Over the period of years, REL has built the finest infrastructure for manufacturing, marketing and distribution of world class jewellery.
Manufacturing
REL has set up a state-of-the-art jewellery manufacturing unit at Whitefield, Bangalore. The construction of the manufacturing unit was started in the year 2001 and completed in the year 2003. The factory has been specifically designed to suit the most demanding needs of jewellery manufacturing; special emphasis has been laid on security, minimizing Gold wastage and worker welfare. The peak out-put capacity of the factory is to produce Two hundred and fifty tones of world class jewellery per annum. The manufacturing facility is the largest jewellery manufacturing facility in the world.
Marketing
REL has established reliable international marketing network which has a reach in North America, Europe, Asia & Australia. REL also has set-up a domestic marketing network across most of the Indian states. In the international markets REL supplies to large scale whole sellers and has established relationships spanning over a long period of time with some of the largest jewellery names across the world. In the domestic market REL supplies to jewellery showrooms across the country. REL has a clientele of more than Five thousand jewellery showrooms in India. For domestic marketing REL has developed its specialized marketing team which caters to the needs of the clients.
Retail
REL has setup thirty retail jewellery stores across India at prominent locations. The stores have been setup under the brand name of LAABH JEWELLERS. REL has created exclusive set of designs to be sold at these showrooms. REL is also in the process of setting up hundred retail jewellery stores across the four southern states of India under the brand name SHUBH JEWELLERS.