• Refining & Alloying
• Manufacturing
• R &D
• Distribution
• Training

Distribution

REL manufactures seventy tones of Gold jewellery and other gold products per annum. These products are distributed globally and in the domestic market in India. Over the years REL has set-up a reliable distribution network across the world and in India.

The global distribution network of REL spreads across the four continents of North America, Europe, Asia and Australia. Across these continents REL has setup a wholesale distribution network in the cities of New York, Chicago, Dallas, Toronto, London, Paris, Zurich, Dubai, Sharjah, Muscat, Kuwait, Singapore, Kuala Lumpur and Sydney. REL supplies products in bulk to large jewellery distributors in these cities, who in turn wholesale the products in their respective markets. REL has built strong relationships with these distributors over a period of last fifteen years. This arrangement ensures volume business in a steady manner. Each export client is managed by a Relationship Manager, who is responsible for regular supply of products and the growth of the business with his client.

REL has diligently built a domestic distribution network in India spanning the entire country. REL supplies jewellery to about five thousand retail showrooms across India. REL has divided the showrooms based on geographic locations into various zones and each of these zones is headed by a Zonal General Manager who is responsible for the distribution and promotion of the products in his Zone. The Zonal General Managers are supported by a well defined team of Assistant General Managers and Field Officers. The demand and supply patterns of the products in each of the showrooms are closely monitored by the marketing division with the help of advanced software. The distribution network works closely with the product division and provides regular feedback to streamline existing product range and to develop new products based on the market demands.

REL has setup a network of retail jewellery stores under the brand name of LAABH JEWELLERS. Currently this retail network has thirty stores spread across the important cities of India. REL will be expanding LAABH JEWELLERS to one hundred and fifty stores network in the near future.

REL is also in the process of setting up a network of one hundred retail showrooms in the four southern states of India under the brand name of SHUBH JEWELLERS. The network of SHUBH JEWELLERS will be expanded across the country to four hundred and fifty showrooms.